RETAIL & AUTOMOTIVE SECTORS
RETAIL
In 2018, the trade sector was marked by the establishment of the full-rate general consumption tax (TGC) and of the Caledonian Competition Authority.
The trade sector contributes 11.0% to the creation of wealth of New Caledonia as well as 11.7% of the workforce in 2017.
Source IEOM
Groupe Ballande
Groupe Ballande owns the retail chains: Hyper U, Foir’fouille, Styleco, Thiriet, Sport NC, La maison Ballande, Decathlon, la Halle.
It is a historic player on the Caledonian market. They plan to open two hypermarkets under the “Hyper U” brand at Anse Uaré de Ducos (5,500 m2) and Païta (3,000 m2) for 2021.
Groupe Bernard Hayot (GBH)
Groupe Ballande owns the retail chains: Géant, Casino and Leader Price. It is a major player in the retail sector in french overseas territories and internationally, they are present in 16 countries/overseas territories.
They bought SCIE Distribution in 2011 and as such entered the New Caledonia market. They have a 28% market share in the food retail sector. They also operate in the automobile industry with Sidaps SAS.
Groupe HBO
Groupe HBO owns the retail chains: L'As de Trèfle et la Fnac. It is a holding grouping together several brands in New Caledonia in different fields of activity: Stationery and bookstore of which it is the local leader, multimedia, toys/games, office furniture, cosmetics, textiles and luggage. They have 8 shops on the island.
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Groupe Heli
Groupe Heli, they operate retail chains Super U and Simply Market.
Kenu-in
Kenu-in and it subsidiaires, la Société de distribution et de gestion (SDG) and la Société de Distribution et de Développement (SDD) operate the retail chain Carrefour in New Caledonia. They have a 25% + market share in the food retail sector.
Korail
Korail was founded in 2000 with the idea of bringing prices down and defending the purchasing power of consumers. They have 7 supermarkets on the island. It is a local success story.
Metalco
Metalco is a company dedicated to the distribution of industrial consumables such as Plastic Pipes and Fitting with the distribution of Georg Fische Products and MRO (Maintenance, Repairs, Operation) consumables with the distribution of Blackwoords Products.
Newrest
Newrest is a global leader in multi-sector catering with 34.900 employees in 58 countries. Newrest NC was established in NC in 2015, it serves 27.100 meals per day.
Groupe Pentecost
Groupe Pentecost operates the retail chain Discount.
Groupe Sopema
Groupe Sopema operates the retail chains: Gitem, Atlas, Bricorama, Sopema, Cuisines Schmidt-Cuisinella. It is a distributor of construction, decoration and home and garden equipment products.
AUTOMOTIVE INDUSTRY
The automobile sector has been in decline with a reduction of car sales year on year since 2011.
MAJOR ACTORS
Almameto SA
Almameto is one of the subsidiaries of the CFAO Automotive group, the leading automotive network in Africa and in the French overseas territories and communities. They sell automobiles (Mercedes-Benz, Subaru, Citroen and DS Automobiles), trucks and equipment and almarine products (Sea-Doo, Evinride, Can-am, Tohatsu).
Groupe Automobile Jeandot
Automobile Group Jeandot is the largest automobile-seller in New Caledonia (+50% market share), some of its brands include Kia, Dacia, Suzuki, Porsche, Alfa Romeo, Jeep, Volkswagen, Audi, Ford, Fiat, Land Rover, Ram, Renault, Opel and Jaguar. They also sell trucks with the related equipment, motorbikes, etc.
Groupe Dang
Groupe Dang is the leader in the rental car business with a fleet of over 350 vehicles, it operates the Avis and Budget brands in New Caledonia. They also offer a branch of car supplements, such as pneumatics.
Royal Motors
Royal Motors offers a wide range of products and services in the Automobile, Nautical, Cycles and construction machinery sectors. They represent Hyundai, Yamaha, Quintrex, Hyundai Construction Equipment, etc.
Sidaps SAS
Sidaps SAS is a Groupe Bernard Hayot (GBH) subsidiary, it represents the Nissan, Mitsubishi, BYD, Scania and Higher brands on the territory. They also provide after-sales service and maintenance of the Hyundai brand.