ARDICI: the artisans trademark
ARDICI is the trademark, awarded by the New Caledonia Chamber of Arts and Crafts, that values the talented artisans of New Caledonia. This is an opportunity for them to be recognized for their creativity, technique and manufacturing process. The initiative is supported by both the North and South Provinces.
For the artisans, often isolated, it is a way of being promoted locally and amongst international visitors. They are proud to present their work and help spread New Caledonian know-how through their art work and workshops.
The ARDICI trademark allows visitors to discover the culture of New Caledonia, through natural, original and authentic products, while encouraging the local economy.
General Overview Arts and Craft
At the end of 2018, the Chamber of Trades and Crafts of New Caledonia (CMA-NC) listed 11.049 craft businesses, for 16,792 active people. Handicrafts concentrate around 30% of businesses in the merchant sector, generating an annual turnover of 169 billion F CFP (1.4 billion euros) in 2017. There are 41 establishments per 1.000 habitants, representing an artisanal density 2 times higher than in France. Around 1.800 craft businesses are set up on average each year.
Sources: IEOM, https://www.newcaledonia.travel/en/ardici